Roots Canada, a renowned Canadian apparel brand, is currently facing a substantial decline in online sales across both the desktop and mobile versions of its website. This project aims to formulate a research plan to assist Roots in comprehending the reasons behind the reduced number of customers finalizing their online transactions.
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To achieve this objective, we have devised appropriate research methods to identify the problems faced by Roots. This includes conducting a mini-heuristic evaluation aimed at identifying usability issues.
OBJECTIVE
01 Identify usability issues and analyze key findings from heuristic evaluation.
02 Understand and choose the most suitable research methods to identify the
underlying issues.
03 Create a timeline for the project that can help the clients understand the
process.
RESEARCH PLAN (Click/Swipe right)
Research Plan
Table of Content
Research Plan
KEY TAKEAWAY
Challenges
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Making assumptions on why customers aren’t placing online orders.
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Selecting suitable methods to identify the cause of the issue.
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The order in which each method is conducted to ensure efficiency.
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Scheduling each method appropriately in an 8 week time frame.
My Learnings
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Enhancing comprehension of user research methods is key to addressing issues effectively.
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Understanding the user research plan structure to create a clear strategy for the client.
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Aligning between business goals and user goals to understand the problem and find effective solutions